Hi!
STARR
I AM NATALIE R.
Senior Marketing Strategist | Creative Producer | Outdoor & Cycling Photographer | Visual and Digital Storytelling
My passion lies in helping small businesses - from brands and events to non-profits- gain access to high-quality marketing solutions, at a small business price.
ABOUT MEI'm a visual storyteller and creative strategist with 15+ years' experience in photography, 8+ years experience in digital marketing, and brand campaigns primarily in the outdoor, cycling, event, and lifestyle industries. Golden hour is my favorite time of day and my favorite color is, unsurprisingly, yellow.
With a BFA in Fashion Photography from FIT and a MS in Marketing from UC Denver, I have deep roots in all digital marketing. I bridge honed artistic vision with performance-focused and growth-minded strategy. My specialties include brand storytelling and digital strategy—building and executing campaigns that increase reach and views, improve ROI, and deepen brand-consumer connections. My work blends data-driven marketing with a distinct eye for gorgeous creative content, a deep understanding of outdoor culture and active lifestyle communities.
Whether launching digital campaigns, managing multiple multi-channel advertising, or collaborating with creatives, I bring a balance of marketing strategy, content direction, and a sparkling ✨ personality (it’s true, the personality matches the name) to every brand I work with.
I understand how stressful running a small business can be, where important growth aspects end up getting neglected. Marketing is such a key component to growth, but also one of the most overwhelming and hard to hand off. I am here to help you so that your marketing supports your ideal speed of growth, not holding you back from lack of, and in ensuring that your brand story-telling is not being left behind!
EXAMPLES & KEY NOTES:
Station 26 Brewing Co.
Digital Marketing Manager - Social Media, Paid and Organic.
The Cyclist Lawyer.
Digital Marketing Manager -
Social Media Management - Paid and Organic, Sponsorship Partnerships and Management, Content Creation.
Increased social media engagement by 8% year-over-year, contributing to a 7% growth in brand reach.
Increased social media channel views from 5,000 to 122,000 monthly, driving a 2340%.
Increased brand reach on Instagram by 12.2% brand views by 655.2% quarterly with both organic and paid media.
Increased Instagram follower growth by 6.7% quarterly.
Increased brand reach by 3-8% annually and brand impressions by 151% within a calendar year with both organic, paid, and influencer media.
Increased brand views by 367.40% over a 1.5 calendar year.
Shift Events: 7 Events.
Digital Marketing Manager -
Google Ads Management, Social Media Management - Paid and Organic, Sponsorship Partnerships and Management, Influencer Management, Analytics Analysis.
Launched and managed 6 social media channels, with growth from zero to over 8,000 followers in one year, achieving a growth rate of over 800% through targeted content creation and community engagement while driving brand consistency and audience engagement.
Designed and lead a spur of the moment social media campaign yielding over 1M views in 24 hours across social platforms.
Colorado Classic Bike Race + Velorama Festival
Digital Marketing Manager -
Google Ads Management, Social Media Management - Paid and Organic, Sponsorship Partnerships and Management, Influencer Management, Analytics Analysis.
Social Media
Photography
Digital Content Creation
Sponsorship MGMT
Basic SEO
Google Ads
Meta Ads Manager
And More!
Social Media Photography Digital Content Creation Sponsorship MGMT Basic SEO Google Ads Meta Ads Manager And More!
SERVICESCurious about working together but not sure where to start? Here’s a list of some of the services I offer. I’d love to support you with one—or all—of them! À la carte options and consultations are also available.
Photography- Click me!
Social Media Management
Digital Content Creation
Sponsorship Relationships + Management
Newsletter Marketing
Art Direction
Basic SEO
Google Ads
Meta Ads Manager - Facebook + Instagram Paid Ads
“I worked with Natalie at RPM where we produced the Colorado Classic pro bike race and its companion Velorama music festival. Natalie was basically a one-person "agency" within our small firm, managing all our social media and digital marketing. She was awesome!
Wearing multiple hats, she helped us to create and grow our social media presence across all platforms for two very distinct events -- a pro men's and women's road race in four cities, and a 3-day one of a kind music and bicycle festival in RiNo, Colorado. Natalie not only managed our social and digital, she created our events' identity and character with deep understanding of the unique talent, audiences and attendees for each event.
Natalie worked tirelessly, and managed all our media and marketing partners with consideration and creativity. As a talented photographer, she also had a keen visual understanding for how to make content shine. I'd recommend Natalie if you want someone to truly grab hold of, manage and shape your social media and digital marketing.”
Rob Simon • Founder, President & CEO - Burst Marketing